To understand ORLANDO SEO of any kind, including local ORLANDO SEO, you must first understand the basics of how Google works. Of course, there are other search engines involved in search as well, but Google isn’t just the biggest search engine, it’s also considered the gold standard when it comes to ORLANDO SEO.
Constant new information is being created online every single second. A new video is being uploaded, a new blog post, or a new webpage, to name just a few types of online activity. In order to find this information in the seconds it takes Google to pull up a search results page, the search engine needed to come up with a way to quickly organize the pages and find the most relevant to display.
When Google created a way to do it, it was a fairly complicated nameless algorithm; people often referred to it as “Google’s spiders”. In 2013 however, Google overhauled and simplified that algorithm. They also gave it a name that it still uses today – Hummingbird.
The Hummingbird algorithm is made up of many different parts, very much the same way a computer is made up of different parts that all help it run and perform. Google regularly releases new parts that have been added to the algorithm including Panda, Penguin, Mobile Friendly, and Pigeon – the part of the algorithm designed to improve local results.
There are certain signals the algorithm, and all the many parts of it, look for when searching for websites to display in their search results after a user has made a query. Two of the most important signals are words and links. More Details Local-SEO-Orlando
PageRank – most often just called page rank – is another part of the Hummingbird algorithm
, and a very important one when it comes to local ORLANDO SEO as it deals with links specifically. Page rank determines how many other webpages point to one website, or one webpage. Every link is counted as a vote for the webpage it links to, and each vote will increase a website’s page rank, getting them to rank higher in the search engine.
Words are also easily one of the most important signals the algorithm will look for. In ORLANDO SEO terms, these are known as ‘keywords’, and they are crucial. The keywords
are the words someone will enter Google when looking for a particular product or service. So, if someone was looking for a mortgage broker, they might enter the term “mortgage broker” into the search field. At their most basic, this is how words signal to the algorithm what the webpage is about.
Once a business owner understands how Google works, they can then learn to work with it, and post content that will direct Google – and therefore, users – to their website and to their business.
This is local ORLANDO SEO, and there are a number of best practices to follow in order to make the best use of it.
Once you understand how searches work in relation to local ORLANDO SEO, it’s then time to start putting that knowledge to use. As mentioned, there are a number of practices that can further a business’ local ORLANDO SEO efforts.
Business owners can choose to do as many or as little of these as they choose, but to really make the most of an online presence and brand, it’s best that they’re all done. The problem is that business owners are often busy running their business and so don’t have the time to do all of it on their own. This is where a local ORLANDO SEO consultant can help, and there are always a number of them available. These specialists you’ll find very easy with a quick Google search, as they truly know how to make the best of it!
Even business owners that work with a consultant however, still need to have a basic understanding of how local ORLANDO SEO works and the strategies used. This can help ensure that all work
that’s done within local ORLANDO SEO will still represent the voice of the business and the brand.
Google My Business, formerly known as Google Places, has become the starting point for all successful local ORLANDO SEO campaigns.
Google My Business is the foundation of local listings and without it, a business’ name will not show up in the local listings. These listings are already becoming more competitive. While Google used to include a “7 pack” of local businesses, they have dwindled that down to just three, so only the top three businesses are shown in full. The only way for a business to give themselves the best chance to appear there is by creating a Google My Business listing.
Setting up a Google My Business listing isn’t very difficult and will take just a couple of minutes. Business owners should visit www.google.com/business to get started, click on the ‘Start Now’ button and follow the subsequent instructions.
o Choose a profile picture that is intriguing to users and is relevant to the business.
O While the picture is important, the title of the image file is also important. It should
include a keyword, which could be the business’ location, name, or phone number.
o Multiple images not only give users better insight into the business, they can also give Google more keywords. Several pictures should be uploaded, with each having its own relevant keywords.
o Categories are one of the fields Google will search first when users are searching for a particular type of business. Because of this, business owners must carefully choose a category for their Google My Business listing.
o Multiple categories can be chosen, but Google recommends keeping it to one or two, if possible.
o Once a Google My Business listing is published, the exact name, address and phone number of the business needs to be written down exactly as it’s shown on the listing. Other listings are likely to be created in the future, and it’s crucial that all listings remain consistent.
Google My Business might be the gold standard of local ORLANDO SEO, but there are other online directories that business owners should also utilize. They operate in a very similar way that Google My Business does, and each only takes a few minutes to create. Having as many listings as possible across multiple directories will give business owners a bigger online presence and can help further promote the brand.
The top online directories every business should appear on are:
o Yahoo! Aabaco Small Business
Once a business appears across all online directories, they will have already increased their page ranking for certain keywords. Keywords play a huge part of local ORLANDO SEO. These are the words users enter into search engines when they’re looking for a particular service, product, or information. Google uses those words and searches across pages online to deliver the most relevant results to the user.
The goal for businesses looking to succeed in their local ORLANDO SEO efforts need to do a bit of research on these keywords. While some keywords, such as ‘plumber’ for a plumbing business are going to be obvious, others won’t be. And business owners that don’t perform keyword research will miss out on some that could be very valuable to them.
Google is the authoritative voice when it comes to ORLANDO SEO of any kind, so it makes sense that they would also offer the gold standard in terms of keyword research tools.
Google Keyword Planner is free to use, and it’s also one of the best keyword research tools available. Google Keyword Planner tells website owners how many people are searching for keywords that are relevant to their business. The tool will also break this amount down into a monthly account. This can be especially helpful for owners of seasonal businesses that may offer different products or services during different times of the year.
The Planner can be accessed through any Google AdWords account. Any business that has a website or blog likely has a Google AdWords account. If not, one should be created by going to http://adwords.google.com. Once an account is created, the Google Keyword Planner tool can be accessed by logging into http://adwords.google.com/KeywordPlanner.
Once logged into the Keyword Planner, keywords can be found by entering the website’s landing page, business category, and product or service the business offers under ‘Find new keywords’. This is where business owners can enter the obvious keywords for their business such as ‘plumber’ or
‘florist’ or other relevant terms.
This is what ORLANDO SEO consultants do with general ORLANDO SEO, but with local ORLANDO SEO it needs to be taken a step further. Google defaults the country targeting field to ‘Anywhere.’ But when local ORLANDO SEO is a focus, it should be changed to a specific
geographical location, such as ‘plumbers New York City’. After entering these terms and clicking ‘Get Ideas,’ a list of keywords will be generated.
The Google Keyword Planner is just one tool that’s available to help business owners generate keywords. There are many more out there, and while some do have a small fee attached, it can be worthwhile when quality keywords are delivered.
Some of the best keyword research tools available are:
With a list of generated keywords in hand, any business owner will be well on their way to improving their ORLANDO SEO efforts. However, the
keywords provided by the research tools aren’t enough if they don’t include
local keywords and long-tail keywords.
Many people think that using local keywords is simply attaching the name of the city or state at the end of a keyword. That’s partly true, but just like
the keyword ‘plumber’ can generate dozens of keywords, so can
For instance, local keywords for the term ‘plumber’ could include ‘New York plumber’, ‘Plumber in New York’, ‘Plumber near New York’, and more.
When using local keywords, business owners make it much easier for local people to find their business and use it.
These keywords are not typically used so much for the search engines, as they are the people that are using them.
The opposite is true for long-tail keywords. Long-tail keywords are keywords that make up a phrase of about 5 or more words. Google and the other search engines love long-tail keywords because they best reflect the
user’s intent; they tell the search engine exactly what the user is looking for. Like local keywords, long tail keywords have a lower search volume, but they do have a much higher conversion rate than head, or standard, keywords.
In addition to local and long-tail keywords, keyword modifiers can also be used. These come in the form of adjectives or secondary products and services.
When using adjectives as keyword modifiers, they can be anything from ‘best’ to ‘cheap’ or ‘affordable’.
These are terming that users often use when searching for a business because they will likely be spending money there, and they want to make sure they’re using the best business to get the most value for their money.
Secondary services the business offers are also considered to be keyword modifiers. In the case of the plumber, this might include keywords such as ‘plumbing repair’ or ‘commercial plumbers.’
Using keyword modifiers won’t only broaden the list of keywords available, combining them with local keywords will also give business owners great long-tail keywords.
Once a list of keywords has been generated, they then need to be analyzed. This is not something that all businesses do, but they should, as it will show which keywords are still quite relevant, and which are starting to fall in popularity.
Google once again, is on top of this. Using Google Trends, found, keywords can be entered, and business owners can see which keywords are searched for most often.
Even more, Google Trends will also break down this volume into specific areas, making it a huge asset for Orlando businesses that choose to those focused on local SEO.
Of course, while Google might be the first go-to for many webmasters, there are others out there to try, and just like Google, they are largely free. They include:
· SEO Book
Once all the research has been done, the next steps to improve your Local SEO happen on the page, and it all starts with the title tag.
A title tag is the title that is shown in the search engines as the title of the webpage. It also appears at the top of the browser of any webpage.
And when it comes to content, the search engine algorithms place a lot of importance on them, as they really give the robots and algorithms an idea of the context of the webpage’s content.
But what makes a great title tag?
O They are less than 55 characters.
O The business’ name is clearly visible.
O They include one primary keyword that has high volume and is highly relevant to the business.
O Use keywords close to the beginning of the title tag, if possible.
O Title tags should be unique, with each webpage having its own title tag.
O When focusing on Local SEO, the geographic location should also appear in title tags.